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ARRIVE READY
Ford BlueCruise† delivers a 'hands-off, eyes-on' driving experience that helps make your trips easier, more enjoyable, and less stressful. The first of its kind in Europe, our most advanced innovation in driver assistance technology is now available on select models including Mustang Mach-E, Kuga, Puma, Puma Gen-E and Ranger.FLEXIBLE DRIVING, FLIXBLE SUBSCRIPTION.
We think the convenience of driving with BlueCruise speaks for itself. So we're giving you the opportunity to try it free for 90 days‡, after which, it's only £17.99 per month or £217 per year. Auto-renews onto paid plan unless manually cancelled.
For your safety and peace of mind, we've rigorously tested our BlueCruise technology over 100,000 miles*. Plus, the technology is continuously monitoring of the road and other drivers around you.
Turn the music up, enjoy watching the miles go by and arrive at your destination less stressed. BlueCruise unlocks a new world of driving convenience††.
ALWAYS ONE STEP AHEAD
The world of Advanced Driver Assistance technology is constantly evolving at a rapid pace. So, we'll update BlueCruise maps automatically over-the air‡‡ as the technology and infrastructure progress. Making sure you're always getting the most up-to-date experience.
TECHNOLOGY THAT DRIVES CONFIDENCE
We’ve rigorously tested this Ford BlueCruise technology, including racking up over 100,000 driving hours and consulting the authorities, for your peace of mind.
DRIVER-FACING CAMERA
BlueCruise** uses the driver-facing camera in the instrument cluster to carefully monitor your gaze and head position, checking that your attention is on the road ahead before the vehicle takes control.
INTELLIGENT ADAPTIVE CRUISE CONTROL
Combining Speed Sign Recognition and Adaptive Cruise Control**, your speed will be automatically set to the zone detected. For example, if going from a 70 mph road into a 40 mph, your vehicle will gently slow to 40 mph.
LANE CENTERING
When activated, BlueCruise uses our intelligent Lane Centering technology to maintain steering control between lane markings.
Important Information
Imagery and information shown throughout this website may not reflect latest UK specifications, colours may vary, options and/or accessories may be featured at additional cost and locations and vehicles used may be outside of the UK.
Ford uses a combination of traditional through-the-lens photography, Computer Generated Imagery (CGI) from digital vehicle models, and generative Artificial Intelligence (gen-AI) in the creation of films and images shown across this website.
Ford policy is one of continuous product development. The right is reserved to change specifications, colours of the models and items illustrated and described on this website at any time.
⁰ The identified dealer fitted accessories are carefully selected third party supplier branded accessories and may have different warranty conditions, the details of which can be obtained from your Ford Dealer.
Dealer fitted accessories are fitted after registration and could have an impact on your vehicle’s fuel consumption. The Combined Fuel Consumption and Combined CO2 Emissions (WLTP) figures do not include dealer fitted accessories.
[†]Ford BlueCruise is a driver assistance feature. Only remove hands from the steering wheel when in a Blue Zone. Always watch the road and be prepared to resume control of the vehicle. It does not replace safe driving. See owner's manual for details and limitations. Available in select countries on selected models. See interactive map for details. Optional feature at additional cost.
[‡]BlueCruise subscription will auto-renew and you will be charged at the end of the 90-day period unless manually cancelled.
[*]Driver’s eyes must remain on the road ahead to enable safe use of BlueCruise hands-free driving. It remains the driver’s responsibility to ensure safe driving at all times. Available in select countries on selected Mustang Mach-, Puma, Kuga and Puma Gen-E models. Feature availability subject to successful software update to your Ford. See interactive map for details.
[††]Driver’s eyes must remain on the road ahead to enable safe use of BlueCruise hands-free driving. It remains the driver’s responsibility to ensure safe driving at all times.
[‡‡]Enable automatic updates for the latest routes.
[**]Must be switched on in settings to enable BlueCruise.
© 2026 W R Davies
W R Davies (Motors) Limited, Haughmond View, Sitka Drive, Shrewsbury Business Park, Shrewsbury, SY2 6LG. Company Reg: 347316, VAT No. 650915047
W R Davies (Motors) Ltd is authorised and regulated by the Financial Conduct Authority (Ref No 307432) for consumer credit purposes. Please be aware lenders may pay us a commission for introducing you to them. This commission can be based on the amount you borrow or the vehicle you purchase. Different lenders may pay different commissions for such introductions. Any commission amounts lenders pay will not affect the amount that you pay under your finance agreement, all of which are set by the lender. We will inform you of the amount of commission that we will earn in good time. We will require you to consent to receive this commission. You do not have to take our finance as it is available through other distributors. You can arrange funding for the vehicle elsewhere and it may be cheaper.
