Digital & Channel Marketing Specialist- job post

W R Davies - Shrewsbury
£27,000 - £31,000 a year - Permanent, Full-time

Location: Haughmond View, Sitka Dr, Shrewsbury SY2 6LG

Full job description

WR Davies is seeking a proactive and hands-on Digital & Channel Marketing Specialist to join our team at Head Office in Shrewsbury. This is an exciting opportunity to play a key role in shaping and delivering digital marketing activity across a well-established automotive group, supporting multiple leading vehicle brands across the West Midlands and North Wales.

This role is ideal for someone with strong digital marketing experience who thrives in a fast-paced, commercial environment and is passionate about driving measurable results through data-led campaigns, lead generation, and partner collaboration.

The Role

As Digital & Channel Marketing Specialist, you will be responsible for planning, executing, and optimising digital marketing campaigns across multiple channels. You will play a central role in driving brand awareness, generating high-quality leads, and supporting dealership-level marketing through effective digital and partner activity.

Working closely with internal teams, dealerships, and manufacturer partners, you will ensure campaigns are targeted, performance-driven, and aligned with business objectives.

Key Responsibilities

Digital Advertising & Lead Generation

• Plan, launch, and optimise paid digital campaigns across platforms such as Google Ads (PMAX, Search, Display) and Meta
• Manage budgets, targeting, creative assets, and ongoing campaign optimisation
• Monitor and analyse campaign performance, including conversions, CPL, and ROI
• Support lead tracking, reporting, and follow-up processes to maximise conversion
• Maintain and improve CRM processes for lead management and data accuracy

Digital Campaigns & Content

• Support the development and execution of integrated digital marketing campaigns
• Manage and update website and social media content to ensure consistency and engagement
• Create and coordinate engaging marketing content across digital channels
• Assist with social media planning and community engagement

Channel Marketing & Dealership Support

• Work closely with dealerships to develop and implement local marketing initiatives
• Support partner and manufacturer campaigns, promotions, and brand activity
• Assist in coordinating marketing materials, campaigns, and communications across locations
• Ensure brand consistency across all channels and touchpoints

About You

We are looking for a commercially aware, data-driven marketer with strong digital expertise and a proactive mindset.

Essential

• Hands-on experience managing paid advertising campaigns (Google Ads and/or Meta)
• Strong analytical skills with the ability to interpret performance data and optimise campaigns
• Experience with lead generation and conversion-focused marketing
• Excellent organisational skills and ability to manage multiple projects
• Strong written communication and attention to detail
• A self-starter who can work independently and collaboratively

Desirable

• 2–3 years’ experience in a digital marketing role
• Experience within the automotive industry
• Familiarity with CRM systems and lead tracking processes
• Experience working with multi-site or partner-based businesses
• Knowledge of marketing analytics and reporting tools

What We Offer

• Competitive salary of £27,000 – £31,000 (depending on experience)
• Opportunity to work with a portfolio of leading automotive brands
• A varied, fast-paced and commercially focused role
• Supportive and collaborative team environment
• Ongoing professional development opportunities

About WR Davies

WR Davies is a well-established automotive group with dealerships across the West Midlands and North Wales. We represent a number of leading vehicle brands and pride ourselves on delivering outstanding customer service and building strong relationships within our communities.

How to Apply

Please send your CV along with a short cover letter outlining your experience and interest in the role.

Job Types: Full-time, Permanent

Pay: £27,000.00-£31,000.00 per year

Benefits:

• Company pension
• Employee discount
• Free parking
• On-site parking

Work Location: In person

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