Nissan’s latest state-of-the-art dealership has officially opened in a prime position in Stafford.

Nissan Motor (GB) Managing Director, Alex Smith, cut the ribbon at the new £2 million W R Davies Nissan, on Valley Drive, alongside owner Jonathan Davies and Dealer Principal Alan Poole. More than 100 invited guests attended the official opening, which featured a champagne afternoon tea for everyone and a performance of Christmas carols by the Salvation Army band, as part of the dealership’s connection with the charity and its Christmas gift appeal.

The new Nissan retail concept, which is brilliantly showcased in Stafford, to reflect the quality, excitement, innovation and style of the range of vehicles and we hope Stafford motorists, when they come here, find buying their next Nissan a relaxed and enjoyable experience. The new-look W R Davies Nissan, one junction up the M6 from its previous location, has been built to a luxury standard and encompasses Nissan’s most up-to-date retail concept, with a welcoming and modern exterior appearance and a futuristic interior. Nissan’s new-look Qashqai, showcased by a canopy of light, is the first vehicle customers see as they enter the dealership, with the full range of models also on show in a bright and airy space.

A concierge service where customers can book in for their appointments or make initial enquiries is also at the entrance, while all sales staff now use tablet technology to take customers through the buying process in an informal, relaxed and efficient manner. At the centre of the dealership is a spacious and comfortable area for customers to relax, enjoy a hot or cold drink and for young children there’s also a play station with games to keep them entertained. Additionally, there’s an innovative design lab, where customers can explore the various personalisation options available across the range, with physical examples of trip and upholstery, and a touch-screen table where customers can view what their dream Nissan would look like in any colour.

Jonathan Davies said:

“I am delighted so many of our customers and friends were able to join us for our grand opening and I would like to extend my sincere thanks to Alex Smith, Managing Director of Nissan Motor (GB) for taking time out of his very busy schedule to cut the ribbon. “Hopefully everyone involved had a good time, especially with the wonderful rendition of carols performed by the Salvation Army. We’re really grateful to them for making the event extra special.”

To find out more about the Nissan range, visit W R Davies Stafford, on Valley Drive, Stafford, or call the team on 01785 384 080