Parts Advisor

W R Davies Toyota is a part of W R Davies which has 10 dealerships throughout the Midlands and North Wales. We are a family owned business established in 1924.

We are looking for a talented and professional individual to join our team at our Toyota dealership in Telford who is ready to take on multiple tasks and work closely with our Parts Manager and the rest of the dealership team. W R Davies Parts Advisors are expected to plan and coordinate Parts activity to meet customer needs and maximise sales volumes and margins. Ours is a 

The Role

We are a family owned dealer group and a growing company, we recognise that our success comes as much from our culture as it does from our products and services! We believe in investing in our staff to achieve the best possible results.

We are looking for somebody who is hard working and professional who can be trusted to at times work alone as our Parts Manager is also responsible for our dealership in Shrewsbury. The successful applicant needs to be mature in their approach to the role and be

able to multi task and take pride in what they do as well as being smart in appearance. It is preferential that the person has experience of working with Pinnacle.

Builds rapport and qualifies the customers’ requirements

  • Talks and listens to customers to build rapport and understand their requirements – both stated and unconscious
  • Uses a good understanding of the customer’s needs to guide them towards the product that will best suit them
  • Quotes prices and availability of stocks and accessories to customers

Ensures relevant selling opportunities are maximised

  • Uses in depth product knowledge to professionally and consultatively sell additional products and services
  • Understands the importance of selling products and services as a means of ongoing customer retention and achieving business objectives
  • Retains an awareness of current/seasonal promotions and marketing campaigns

Coordinates the Centre’s stock holdings to agreed targets/levels

  • Monitors and maintains agreed stock/accessory levels, minimising waste and obsolescence
  • Orders parts on behalf of both internal and external customers
  • Checks that all parts and accessories are in good order on receipt from the supplier and quickly follows up any missing, damaged or incorrect parts (adhering to supplier return policy)
  • Ensures all parts and accessories are correctly stored and located
  • Handles parts warranty claims, ensuring manufacturers’ policy/timings are adhered to
  • Highlights and records lost sales opportunities
  • Completes all relevant administration promptly and accurately

Trade sales opportunities

  • Prospects to local trade (where applicable) and coordinates van deliveries

Works as a full member of the dealership team

  • Understands the importance of timely and accurate parts to the workshop
  • Maintains regular contact with customers (internal and external) to ensure complete customer satisfaction
  • Works with colleagues and other teams across the Centre to provide a seamless service to customers
  • Identifies opportunities for continuous improvement across the Centre
  • Ensures opportunities for sales by other teams are followed up by the most appropriate specialist

Key Success Criteria

  • Parts/accessory sales
  • Parts stockholding/turn
  • Stock availability/value
  • Complete Customer Satisfaction
  • Customer retention
  • Team working/relationships across the business (especially with the service team)
  • 100% availability of known parts for pre-booked jobs

*Must hold a full UK Driving licence

Benefits package include enrolment into the workplace pension scheme. W R Davies employees are also given preferential rates within the staff car scheme, servicing and parts. We take great pride in our workforce keeping all staff up to date with industry and manufacturer training.

The position is a 40 hour per week; Monday to Friday 8:30 to 17:30, Saturdays on a rota basis.


If you want to take the next step in furthering your career, then please apply. If you feel that you have the correct experience and want to join our team at a very exciting time, then please apply now!

You must have eligibility to work in the UK. Please note, only suitable applicants will be contacted and incomplete CVs will not be considered.

We look forward to hearing from you!

Ref: PA0521TT

Closing Date 31/05/2021
Location Telford
Benefits Benefits package include enrolment into the workplace pension scheme. W R Davies employees are also given preferential rates within the staff car scheme, servicing and parts.
Working Hours Full time
Salary Depending on experience
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