INTRODUCING THE DS N°7: FIRST CLASS SUV 

The new-generation best seller

28/04/2026

If you're familiar with the DS 7, you'll recognise the confident positioning at the heart of the premium compact SUV segment. That DNA carries forward - the DS N°7 takes every dimension of that promise. From comfort, space, to technology, efficiency, it's amplified with an uncompromising sophistication that marks a genuine generation leap. ​Think of it not as a replacement, but as a reinvention. Where DS 7 established the standard for premium compact SUVs, DS N°7 sets an entirely new benchmark.

A stately exterior​

The balanced proportions of DS N°7 give it an elegant and dynamic silhouette. The waistline, which visually extends the windows towards the rear wing, emphasises the sense of power suggested by the shoulder line beneath the gloss‑black quarter panel. The wheel diameter now reaches 740 mm, further enhancing its visual impact with wheels up to 21 inches.​ 

Compared to DS 7, the rear doors are extended to increase the surface area of the side windows by 30% and the optional panoramic roof is enlarged by 40%.​

A longer silhouette and extended wheelbase enhance both presence and interior space, while a new light signature –​ defined by the DS LIGHT BLADE and illuminated DS LUMINASCREEN grille –​ introduce a sharper, more avant-garde identity. Every line is more precise, every detail more deliberate. ​

First class comfort​

Inside, the Art of Travel reaches a new level. Expanded glazing and a larger panoramic roof invite lighting into a cabin designed as a true sanctuary. Materials, finishes and space are all enhanced, delivering a greater sense of calm, clarity and craftmanship. Comfort has already been a strength of DS 7, now it is further advanced. 

DS N°7 passengers, whether seated in the front or back, enjoy the same high level of attention and quality of finish. These large areas are covered in soft materials and enhanced by contrasting stitching or an embossed pattern and can be combined with brushed aluminium or real wood trim, depending on the chosen specification. The DS identifiers – ‘Clous de Paris’ embossed inserts, Pearl Stitching and Nappa leather watchstrap seats – underline a unique approach in the segment. The ambient lighting has also been the subject of particular care to create gentle and different moods depending on the colours chosen.​

DS ACTIVE SCAN SUSPENSION now reacts even more precisely to road conditions, while improved acoustic glazing reduces cabin noise. Seating comfort is also enhanced, with expanded features including massage, ventilation and heating.

Technology sees a significant upgrade. A new 16" DS IRIS SYSTEM touchscreen replaces the previous interface, delivering faster performance and more intuitive control. DS DRIVE ASSITS 2.0 adds enhanced semi-autonomous capability, while DS NIGHT VISION extends visibility beyond headlights for added reassurance.

​Read full details of DS N°7 here

DS N°7 offers extended variety energy choice, either 100% electric or self-charging hybrid, giving flexibility. The DS N°7 E-TENSE has three 100% electric powertrains available: 230 hp for the FWD version, 245 hp for the FWD LONG RANGE version and 350 hp for the AWD LONG RANGE version. Also available from launch, DS N°7 HYBRID offers 145 hp and low CO2 emissions. Its self-charging hybrid system recovers the energy generated during deceleration and braking phases to power the battery, without the need for external charging. Versatile and efficient, this engine is a relevant response to all daily uses.​​​

The DS N°7 is more than the next model in a range. It's the expression of everything DS Automobiles has learned, refined and reimagined - a new expression of the Art of Travel. While we awaits its arrival, we are delighted to introduce DS N°7 to our customers here in Stafford. Whether you currently drive a DS 7 and are looking ahead to what's next, or you're discovering DS Automobiles for the first time, this is the beginning of something new.

Our team at W R Davies Salon Stafford are here to guide you through every detail 0 from powertrain options to interior environments, from advanced technology to the unique sense of comfort and refinement that defines DS.

To register your interest in DS N°7 or to be among the first to experience it when it arrives, contact our team at W R Davies DS Salon Stafford. We look forward to welcoming you.

Register your interest today