Designed. Built. Loved: Nissan By Britain

Some cars really are part of the family. They fit seamlessly into our everyday lives - whether it's the daily commute, family holidays, weekend road trips or even that first driving lesson. For almost 40 years, Nissan has been building cars that millions of drivers across Britain have come to know and love and bring on every adventure.

But Nissan's story in Britain is about more than great cars. It's a partnership built on British creativity, engineering and innovation. From the design studio in Paddington and the engineering centre in Cranfield to the award-winning manufacturing plant in Sunderland, Britain has helped shape some of Nissan's most iconic vehicles.

Nissan isn't just made in britain, it's made by Britain.

The new Designed. Built. Loved. By Britain campaign is all about celebrating the partnership between Nissan and the UK and the stories around it.

Whether you've owned a Micra, discovered the versatility of a Qashqai, explored further in an X-Trail or embraced electric driving with the LEAF or Ariya, chances are you've got a Nissan story of your own. And if you're just starting your journey with Nissan, there's never been a better time to see what makes Britain's relationship with the brand so special.

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Not only did the Nissan Qashqai win The Motor Awards 2025 Hybrid Car of The Year, but we’re also proud to say it’s designed in Paddington, engineered in Cranfield and built in Sunderland.

It’s the UK’s top 5 best-selling cars from 2022-2025*.Text here ...


The All–New Nissan LEAF kickstarted Britain’s electrified era as the first mass market EV*.

The All-New Nissan LEAF is engineered in Cranfield and built in Sunderland.

It has also received multiple awards ahead of its release, including Auto Express Car of the Year 2026.

The legendary Nissan MICRA is back.

It has been driven and loved by more than 269,000 UK drivers since 2005*.

Designed in Paddington, All-New Nissan MICRA has captivated six generations of drivers and continues to bring the fun.​

Nissan Juke may be the small hybrid SUV, but it’s been bold since birth.

Nissan Juke was one of the UK's five best-selling cars in 2024 and 2025*, thrilling drivers all over Britain.

Plus, it’s designed in Paddington and built in Sunderland.

Nissan X-Trail is no exception when it comes to winning awards.

Crowned winner of its class in the What Car? Tow Car Awards 2023 and 2024 for consecutive years, named Family Car of the Year 2023 at the News UK Motor Awards, awarded Overall 4x4 of the Year 2022 and Best Medium SUV 2022 by 4x4 Magazine, and highly commended as the Adventurers' Choice at the 2024 Carwow Awards*, Nissan X-Trail is recognised for excellence wherever the road leads.

It brings adventure to every British road trip.

So many of people have a Nissan story. Why don't you start yours today?

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