Digital Executive

We are searching for a talented individual who is ready to take on multiple tasks, working within the marketing department and with the Group Marketing Manager, to execute the groups marketing strategy. Managing the digital activity, and platforms to sustain an engaging audience experience and to increase audience satisfaction. 

Key Responsibilities:

  • Coordinating, implementing and evaluating PPC using Google AdWords and Facebook Analytics.
  • Comprehensive CMS management to carry out website updates.
  • Liaise with GForces provider to carry out site support.
  • Update and monitor a micro-site based (Toyota dealer pages) on quarterly updates and events ad-hoc.
  • Work as part of the marketing team to create and implement paid social media campaigns.
  • Responsible for coordinating the day to day posting of social marketing content using (Reputation.com) or Social Channels.
  • Provide insight and feedback on website performance, Google AdWords and social media channels using available analytics.
  • Track digital activity and set-up processes to monitor performance.

Additional Duties

  • Proactively scope and present new ideas to improve our social audience for prospects customers and develop local partnerships to enhance offers and social presence
  • Website content review to maintain, evolve and development of the W R Davies group website
  • Assist with franchise quarterly planning, reviews and W R Davies “Always on” digital campaigns
  • Assist with the organization and promote on and off-site events. Digital presence on event days – assisting where required over event weekends and managing digital responses.

Do you have what we are looking for?

  • A recent marketing or other relevant University degree, recent graduate or minimum 1-year marketing experience, preferably within web proficiency, social media & digital marketing disciplines
  • A strong working knowledge of the key concepts of digital marketing and the main channels and techniques – SEO, PPC, Social Media, Affiliate Marketing, Email Marketing
  • A good working knowledge of the major analytics programs – specifically Google Analytics
  • Strong interpersonal, written and verbal communication, preferable with copywriting & content creation experience
  • Planning, organisational skills, time management & multi-tasking skills
  • Excellent written communication skills, writing accuracy (grammar, punctuation, accuracy of content) proofreading and editing skills
  • Highly creative with an innovative approach
  • Budgeting, with a highly analytical approach in calculating ROI and campaign success.

*Must hold a full UK Driving licence​


Apply

If you are an recently graduated or an experienced Digital marketeer and want to take the next step in furthering your career, then please apply by submitting your application.

You must have eligibility to work in the UK. Please note, only suitable applicants will be contacted and incomplete CVs will not be considered.

We look forward to hearing from you!



Ref: DM0719HQ

Closing Date 30/09/2019
Location Shrewsbury
Benefits Benefits package include enrolment into the workplace pension scheme. W R Davies employees are also given preferential rates within the staff car scheme, servicing and parts. 22 days annual holiday.
Working Hours Mon - Fri 9:00am - 5:30pm
Salary Dependent on Experience
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