All-New Toyota C-HR
from £31,290

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All-New Toyota C-HR

Designed to stand out, not blend in

The launch of the original Toyota C-HR was a landmark for both Toyota and the European C-SUV segment. It was a radical addition to a highly competitive market, striking a contrast with conventional SUV styling with a dramatic, sharp-edged design closer to the look of contemporary sports coupes. Its success as an innovator helped transform the public perception of Toyota in Europe, adding a strong emotional dimension to the brand. Customers responded strongly with more than half citing the car’s styling as their principal reason for purchase. The Toyota C-HR went on to become Toyota’s best-performing model for conquest sales.


The All-New Toyota C-HR takes the stand-out quality and status of its predecessor to a higher level with avant-garde design, advanced technologies, and a range of electrified hybrid and plug-in hybrid powertrains with increased power, greater driveability, and extended all-electric driving capabilities. It also reinforces Toyota’s commitment to Europe: the new model was conceived in Europe with European customers firmly in mind, and it is being built exclusively in Europe, including the assembly of its high-voltage battery units.

Download the World Premier Press Release

All-New Toyota C-HR Pre-Launch
BI-TONE + EXECUTION Exterior Styling The new Bi-tone + paint design extends the contrast black roof to include the rear of the car, following the body’s curves and highlighting its expressive proportions. Available on selected grades.
All-New Toyota C-HR Pre-Launch
CUTTING-EDGE Panoramic Roof Engineered in thermally efficient glass, the panoramic roof brings light and space with no unwanted heat. Available on selected grades.
All-New Toyota C-HR Pre-Launch
EXPANDED POWERTRAINS A range of electrified hybrid and plug-in hybrid powertrains with increased power. The All-New Toyota C-HR offers a range of advanced powertrains to fit your lifestyle. Choose from smooth and responsive Hybrid power or a new Dual DNA Plug-in Hybrid, which fuses dynamic Hybrid performance with true EV capability.
All-New Toyota C-HR Design grade
All-New Toyota C-HR Pre-Launch

Toyota C-HR Premiere Edition

At launch, the All-New Toyota C-HR range will feature a special Premiere Edition model, showcasing the highest levels of equipment and styling. The Premiere Edition has a signature Sulphur bi-tone exterior. The cabin features perforated leather seats with contrast Sulphur stitching, a head-up display, and Skyview panoramic roof. With its concept car-like design, seamless digital user experience, fully electrified powertrain range, and nimble driving dynamics, the new Toyota C-HR has the qualities to maintain its position as an iconic model, attracting new customers and strengthening the Toyota brand in Europe.

All-New Toyota C-HR Pre-Launch
Order books open are now open. All-New Toyota C-HR All-New Toyota C-HR Plug-in Hybrid pricing to be announced later this year.